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Savant Labs
A World of Lubrication Understanding®

Our Team

Our team consists of highly qualified, experienced and knowledgeable industry professionals that are passionate and dedicated to our customers.  Our chemists, engineers, technicians, IT programmers, sales & marketing personnel, and a variety of operations professionals, all play a critical role in providing exceptional customer service and timely delivery of quality test data resulting in positive customer experiences.   

Marketing, Sales and Customer Service

Gordon Cox 120

Gordon Cox is the Vice President of Marketing, Sales and Customer Support for the Savant Group of companies and is responsible for managing all brands, distribution channels, and deployment of sales for the organizations. He is responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction & retention. 

Rob Gordon 120Rob Gordon is the Savant Group’s Director of Sales.  In this role, Rob oversees strategic planning, monitor industry trends, and strengthen customer relationships to drive growth for the Savant Group companies — Savant Labs, IOM, Tannas & King, and Excell Manufacturing.

Rob's extensive experience as a seasoned sales manager with sister company Tannas & King brings immense value to Savant Labs. Over the past decade, he has successfully collaborated with global industry partners, catering not only to their precision testing equipment needs but also now fulfilling laboratory testing requirements through Savant Labs. 

Cindy Esler WS.jpgCindy Esler is the Senior Communications Specialist for Savant Labs and Savant Group overall. She supports and oversees the development and execution of strategic communication plans in line with our marketing goals and objectives, providing value-add initiatives and generating new ideas to support our sales and marketing team.  

Karrie Gordon 120.jpgKarrie Gordon is the Customer Experience Supervisor for both Savant Labs and Institute of Materials.  She is responsible for the sample handling, order intake, and fulfillment functions of Savant Labs.  Karrie ensures timely and quality products, services, and processes are established, implemented, and improved. 

Jessica Ice 120

Jessica Ice is the Order Fulfillment Specialist.  Her attention to detail and timely response will ensure a positive customer experience from sample check-in and the scheduling phase to report preparation and delivery of results to our customers.  

Analytical Operations

Maggie Smerdon WS.jpg

Maggie Smerdon is the Operations Lab Manager.  Maggie is responsible for all aspects of analysis and lab operations, assuring quality control, documentation of compliance with specifications and regulations, maintaining safety, and providing direction to lab staff. Her mission is to continually improve the excellence throughout the labs.  Email

Canika Owen-Robinson ws.jpg

Canika Owen-Robinson is the New Business Integration Leader.  Canika is responsible for effectively incorporating new capabilities into the labs.  This includes equipment selection, evaluation, project management, development oversight, and training.  In addition to new tests and methods, she also is responsible for oversight of capital planning and project execution necessary to sustain our world-class lab capability.  Email

Mike Habitz 120.jpgMike Habitz is the Quality Assurance and Instrumentation Supervisor.  Mike’s mission is to continually improve the excellence throughout the labs – leading the Quality Management Program (ISO 9001 and ISO 17025) initiatives including process improvements, procedure documentation, and training.  In addition, Mike ensures the effective operation, calibration and maintenance of laboratory equipment, instruments, and procedures including customer reporting and communications.  As a senior chemist, Mike has worked for Savant Labs for over 20 years and has vast experience and a solid history of our test offerings, helping to establish many testing protocols. Mike is excited to continue our reputation for technical precision and quality data to meet our customers’ needs.